The world is changing faster than ever, and career paths aren't as straightforward as they used to be. There's a reliable way to find a career that fits you now—and to adapt confidently as things change over time.
Find My Path →
You're Closer Than You Think.
Choosing a career can feel overwhelming—especially if you're just starting out or rethinking your path.
Careers aren't found, they're built. You try things, follow what clicks, and adjust as you go.
The problem isn't that you don't know what you want.
No one teaches you how to figure it out.
Thinking harder won't get you there.
Movement will.
Discover what energizes you: your strengths, interests, and values.
Find careers where people like you are already thriving—relying on research, not guesswork.
Whether it's college, specialized training, or direct-to-work, we'll help you create a plan that makes sense for you.
Choosing a major before you understand your career options can be costly. Thoughtful planning helps students graduate faster, save money, and step into careers where they thrive.
But less than half actually do, leading to unexpected costs and delays.
Costing families $26,000 to $55,000 more than planned.
Often extending their time in school and increasing costs.
Often leaving with debt but without the degree they were seeking.
Don't let guesswork steer your future. Get clarity and make confident decisions from the start.
College isn't the only path to success. More people than ever are finding rewarding careers through alternative education, certifications, or direct-to-work options. We can help you find a path that aligns with both who you are and where you want to go certifications, or direct-to-work options. We can help you find a path that aligns with both who you are and where you want to go.
of people say you can build a successful career without a college degree.
Enrollment in trade programs and apprenticeships is on the rise.
Well-paying, stable careers don't require a bachelor's degree.
Let's be real—school can feel like a grind sometimes. But here's something most people don't tell you: when you have a career path that actually excites you, school gets easier. You start to see the point of what you're learning, and—believe it or not—students who explore careers they're interested in usually get better grades too.
And here's another secret: Senior year is way more fun when you're not stressing about what comes next. Even if you have no idea where to start, that's totally normal. Figuring it out is way easier (and usually kind of exciting) with the right tools and a little guidance.
Whether your child is heading to college or straight into the workforce, one thing is certain: they need a plan. This isn't just common sense—it's backed by research. Imagine giving your child a head start in life without breaking the bank.
Give My Child a Head Start →No more guessing or feeling lost. Career coaching helps your child identify their strengths, explore real careers, and create a step-by-step plan to get there.
Young adults with career guidance are more confident in job interviews, more proactive in applying, and less likely to get discouraged.
Uncertainty about the future is overwhelming. Career coaching reduces stress and anxiety by giving your child a plan they believe in—backed by expert guidance.
Coached students handle career transitions more smoothly, respond better to challenges, and adapt faster in a changing job market.
Research shows that career guidance leads to higher lifetime earnings. A strong start means less wasted time in dead-end jobs and more financial security early on.
College is a big investment. Make it count.
of freshmen believe they'll graduate in four years—but less than half actually do.
change majors at least once, often adding years (and unexpected tuition costs) to their degree.
Most students take 5+ years to graduate, costing families an average of $26,000 to $55,000 more in tuition alone.
Career coaching helps students develop a focused career plan that fits their interests, strengths, and values—making them more likely to:
With 40% of students never finishing their degree, career coaching keeps them on track.
Families now pay $25,000 to $55,000 extra on average for an additional year of college. Having a career plan helps avoid this costly delay.
Students with a clear career goal are more engaged in school and tend to earn higher GPAs.
Graduates with a career plan get hired faster and transition into their careers more easily after college.
Research shows that graduates with a clear career path earn more over their lifetime.
Your child doesn't need a degree to succeed—but they do need a plan.
College isn't the only path to success. More people than ever are finding rewarding careers through alternative education, certifications, or direct-to-work options. We can help you find a path that aligns with both who you are and where you want to go.
Career coaching shortens the job hunt by helping your child find real opportunities that match their strengths.
When your child finds work that plays to their strengths, they're more likely to settle in quickly—without as many false starts.
Research shows that career coaching leads to higher lifetime earnings, reducing wasted time in jobs that don't pay well or lead nowhere.
Your child doesn't have to figure this out alone. Career coaching gives them the clarity, confidence, and tools to start their career strong—without wasting years in jobs that go nowhere.
Hi, I'm Geoff Wilcox. I spent years climbing the ladder in corporate sales and executive leadership. On paper, I was successful—good jobs, steady promotions, everything I was supposed to want. But over time, I burned out. I realized that when your work doesn't fit who you are, success gets harder to sustain, and even when you achieve it, something still feels off.
So, I took a step back to figure out what actually makes a career work. My path had been pretty traditional—graduating with honors from Harvard Law, working in Silicon Valley & San Francisco during the dot-com boom, practicing law, then shifting into business leadership—but none of it ever felt quite right. It wasn't until I learned how to align my strengths, interests, and motivations with my work that things finally started to click.
Now, I help people at all stages—students trying to find a direction, professionals stuck in the wrong job, and mid-career folks thinking about a reset—make smarter, more strategic career decisions. I'm certified in the Strong Interest Inventory®, one of the most trusted career assessments in the world, and use research-backed tools to help people figure out what actually fits them. But knowing what fits is only half the battle—you also have to know how to land the job.
That's where my real-world hiring experience comes in. Over the course of my career, I've interviewed and hired hundreds of people and learned firsthand what makes a resume stand out, what works (and what doesn't) in an interview, and how to get past the roadblocks that keep great candidates from getting hired. I've coached job seekers who were stuck—helping them improve their resumes, sharpen their interview skills, gain relevant experience, and finally break through when nothing else had worked. I've personally walked into offices that wouldn't return my calls and walked out with job offers and signed contracts.
I know what it's like to feel stuck—whether it's in the wrong career or in the job search itself. I've been there myself, and I've helped a lot of people get through it. With the right tools, the right strategy, and the right mindset, you don't just land a job—you build a career that fits.
Find My Career →
Figuring out your career is like learning to ride a bike. It feels wobbly at first—you test things out, adjust, and sometimes tip over. But each time, you learn something new and get a little steadier. Eventually, you find your balance for the first time, and it feels like you're flying.
But balance isn't something you achieve once—it's something you stay in by adjusting as you go. It's a convergence of a bunch of things—steering, shifting, pedaling—all while the ground beneath you keeps changing. You don't figure it out by standing still or overthinking it. You find it by moving, trying things, and noticing what clicks.
Coaching helps you see where people like you are already thriving. Doors you didn't know existed start to open, and new possibilities come into focus.
Explore. Pay attention to what energizes you. Make choices that align with your strengths and interests. The more you engage, the clearer things become—what lights you up, and what's worth exploring. The path is yours to choose.
And when you do, something shifts. You stop second-guessing. The road feels smoother. You move with more energy, more purpose—and the kind of balance that lasts.
The world is evolving quickly. Instead of locking yourself into one rigid plan, learn how to make smart, informed career choices—again and again—as circumstances change. Through a proven, research-backed process, we'll uncover your strengths, explore real options, and build a career strategy you can trust.
We'll chat about where you are, what's working, and what needs clarity. This initial conversation helps us understand your unique situation and goals.
Use one of the most trusted career assessments in the world to uncover your interests, values, and strengths. This research-backed tool provides valuable insights about what energizes you.
See actual careers and paths where people with similar profiles are thriving. We'll match your assessment results with real-world opportunities that align with who you are.
Whether it's college, job training, or direct-to-work, we'll map out a realistic plan. You'll also learn networking strategies and how to adapt as your career unfolds.
With the right approach, you don't have to guess. You can make confident career decisions now—and stay flexible enough to navigate whatever the future brings.
That means you decide what fits. If you're serious about gaining clarity on your career, now is the time. Take advantage of Pathfinder while it's available on a Pay What You Want basis and see for yourself what's possible.
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